The Diagnostic:
When you need Clarity
Find out what's actually broken.
Before you spend on a rebuild, invest in finding out what's actually working, what isn't, and what to do about it . We will tell you the truth even when the truth is "not much needs to change."
What is the cost of guessing?
Most people don't redesign because their site is ugly. They redesign because something feels off and a full rebuild is the only lever they know how to pull.
That's an expensive way to find out the real problem was your booking flow, not your homepage. Or that the AI-built site you already have is actually 70% usable and just needs the right 30% fixed.
The Diagnostic exists because "start over" is rarely the right first answer and you shouldn't have to spend thousands to find that out.
What's included?
The Diagnostic is a paid, structured review of what you already have: site, systems, or both. Followed by a clear, video + written plan for what to do next.
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A full audit of your current site, systems, and/or AI-generated assets against what your business actually needs
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A written findings document: what's working, what's not, and why
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A prioritized roadmap. We focus on what to fix first, what can wait, what to leave alone
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One live session to walk through it together and ask questions
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Words from clients
"Keri was amazing. Professional, efficient, down-to-earth, generous with her time, patient and - most of all - highly skilled and perfectionistic. She turned out my request in no time and it exceeded my expectations. She saved me so much time and stress. I will use her again and again and highly recommend her. What a gem!"
Rae - Wix Marketplace
Proof of Working Together
Who is this for?
Sometimes you need an hour to work through something, a focused digital strategy, or a day dedicated to getting it built.
This is for you if:
✔️ You already have a site or system and something about it isn't working, but you're not sure what
✔️ You built something with AI tools and need an honest, expert read on what's usable
✔️ You want expert judgment before you commit budget to a bigger rebuild
This isn't for you if:
❌ You're starting from zero with no existing site or assets: Start with The Site instead
❌ You just want a fast quote: The Hour is the better fit
❌ You already know exactly what you want built: skip ahead to The Site or The System
Should I redesign my website or fix what I have?
✔️ You may not need a new website.
Sometimes the problem is the design. Sometimes it’s the messaging, structure, SEO, mobile experience, functionality, or the path you’re asking visitors to take. And sometimes the site has simply outgrown the business it was originally built for.
The Diagnostic is designed to figure that out before you invest in a redesign. I’ll look at what’s working, what isn’t, what can be improved, and whether your current website has a strong enough foundation to keep building on.
The goal is to give you a clear answer before you spend money fixing the wrong thing.
My website was built with ChatGPT, is it any good?
✔️ It might be. Using AI to help build a website isn’t automatically a problem.
The question is whether the finished site actually works for your business.
I’ll look beyond how the site was created and evaluate the strategy, messaging, structure, user experience, SEO, functionality, accessibility, and how well the website supports what you’re trying to accomplish.
If you used ChatGPT or another AI tool to write your content, plan the site, or help build it, The Diagnostic can help you determine what’s worth keeping, what needs refinement, and where AI may have created gaps you didn’t know to look for.
How much does a website audit cost?
✔️ The Diagnostic is $599, with $300 of your investment applied toward a full Site or System build if we move forward together.
It is a focused review of your existing website, digital presence, and the systems surrounding it, designed to identify what is working, what is getting in the way, and what I recommend doing next.
You’ll leave with clear priorities rather than a list of generic website problems.
If The Diagnostic leads to a qualifying Site or System engagement with Studio Magic, $300 of your Diagnostic investment can be applied toward that project when it is booked within 30 days of your Diagnostic review.
What happens after a website audit?
✔️ You decide what happens next.
If The Diagnostic reveals that a larger project makes sense for us to tackle together, $300 of your Diagnostic investment can be applied toward a qualifying Site or System engagement booked within 30 days of your Diagnostic review.
There is no obligation to continue. You can use the findings internally, work with another provider, or continue with Studio Magic.